How Do I Get Noticed in the Voice Over Industry?

Marketing is fundamental in any small business, and especially in the voice over industry.

Voice over work has become a highly competitive industry, with a growing number of professionals vying for jobs. To succeed as a voice actor, you need to have both talent and marketing skills.

How can effective voiceover marketing strategies help you get noticed in a crowded marketplace?

Define Your Target Audience

The first step in any marketing campaign is to define your target audience. Who are your ideal clients? What industries do they work in? What type of content do they produce? By answering these questions, you can create a marketing plan that caters to your audience’s needs.

Develop a Strong Brand

As a voice actor, your brand is everything. It’s the image you present to the world, and it needs to be consistent across all channels. Your brand should reflect your personality, values, and unique selling proposition. Develop a logo, website, and social media presence that all align with your brand.

Leverage Social Media

Social media is a powerful tool for voice actors to connect with clients and showcase their work. Create profiles on all major social media platforms and post regularly. Share behind-the-scenes footage, testimonials from happy clients, and samples of your work. Engage with your followers and build relationships with potential clients.

Create a Demo Reel

A demo reel is a short audio clip that showcases your voice acting skills. It’s an essential marketing tool that you can send to potential clients. Make sure your demo reel is high quality, includes a variety of genres, and showcases your versatility. I have four main reels – Advertising, Corporate, Radio and Gaming, which I update yearly, as well as demos in foreign languages, efforts, alien sounds and other genres, so that there is something always available for a client to request at short notice.

Attend Networking Events

Attending networking events is a great way to meet potential clients and industry professionals. Look for events in your area, such as conferences, workshops, and meetups. Bring business cards and a demo reel, and be prepared to pitch yourself and your services. Gravy for The Brain and The Voice Over Network run frequent voice-over net-working events where you can meet fellow voice artists, agents and clients, as well as training opportunites.

Build Relationships with Clients

Building relationships with clients is crucial for voice actors. It’s essential to follow up with clients after a project is complete and stay in touch.

Keep them updated on your latest work and offer to help with any future projects they have.

Send emails, especially at holiday time, informing them of your availability.

Offer Free Samples

Offering free samples of your work can be an effective marketing strategy. It allows potential clients to hear your voice and get a feel for your style.

Offer a free short sample as part of your pitch to potential clients or post it on your website or social media.

Offer Competitive Rates

Pricing is a crucial factor in the voiceover industry. Make sure you research market rates and offer competitive pricing. Don’t undervalue your services, but also don’t price yourself out of the market.

Look at the rate sheets on Gravy For The Brain and Equity UK.

Create a Website

A website is a must-have for voice actors. It’s a platform where you can showcase your work, provide contact information, and offer your services. Make sure your website is professional and easy to navigate with no dead-links.

Use the website in your advertyising strategy, especially on Google and Bing.

Stay Up-to-Date with Industry Trends

The voice over industry is constantly evolving, and it’s essential to stay up-to-date with industry trends. Attend industry conferences and read industry publications to keep up with the latest news and trends.

Listen to the radio in your car and note changes in delivery and nuances of the voice overs.

Offer Additional Services

Offering additional services, such as scriptwriting, audio editing or multi-lingual voice overs, can be a great way to differentiate yourself from the competition. It also allows you to offer a complete package to clients.

Be Persistent

You have to be persistent in your marketing efforts. Don’t give up if you don’t see immediate results. Keep refining your strategy, building relationships, and improving your skills. Persistence is key to success in the voiceover industry.

It’s important to remember that voiceover marketing is an ongoing process. It requires consistent effort, patience, and persistence. You may not see immediate results, but if you stay committed to your marketing efforts, you will eventually see success.

It’s also critical to be adaptable and flexible in your marketing strategy. As the industry changes, so should your approach. Keep experimenting with new marketing tactics and adjust your strategy as needed.

And don’t forget the power of word-of-mouth marketing! Satisfied clients are likely to recommend you to their colleagues and friends. Provide exceptional service, go above and beyond for your clients, and ask for referrals. Why not include a link to your Google business on your invoices?

As one of the best female voice over artists in the UK, I am committed to keeping up-to-date with the latest voice over trends.

Why not contact a great voice over today and let’s talk about your voice over needs!