How to Choose the Right Voice Over Artist for Your Brand

Cromerty York - Professional Female Voice Artist

How To Choose The Best Voice Over Artist

Hi! I’m Cromerty York and I’m one of the leading British Voice Over Artists, specialising in voice overs for advertising, corporate work and games.

When it comes to branding, a voice over artist can play a critical role in conveying your brand’s message. A voice over is a professional who uses their voice to narrate commercials, documentaries, audiobooks, or any other form of media. Voice overs can bring life to your brand and make it more memorable to your audience.

However, choosing the right voice talent for your project can be a daunting task.

So how do you choose the right voice over professional for your brand?

Determine Your Brand’s Persona


Cromerty York - British Female Voice Over Talent

Cromerty York – British Female Voice Over Talent

Before you start looking for a voice over, you should determine your brand’s persona.

The voice over artist should align with your brand’s personality, tone, and messaging.

For instance, if your brand is youthful, you might want to choose a voice actor with a young and energetic voice.

Know Your Audience

You should have a clear understanding of your target audience before choosing a voice over professional. So if your audience is primarily children, consider a voice actress with a playful and friendly voice.

Consider the Purpose of the Voice Over

The purpose of the voice over should influence your choice of voice over artist.

Creating a commercial for a luxury car brand, might lead you to choosing a voiceover artist with a deep, authoritative voice.

Determine the Type of Voice Over

Voice overs can be categorized into various types, such as conversational, authoritative, dramatic, or comedic.

You should choose a voice actor who can deliver the type of voice over you need.

You can see some of my work here, and get a feel for the different sorts of voice over videos I can provide.

Listen to Voice Over Demos

Most voice over artists have demos on their websites or online profiles. You should listen to several demos to get a sense of the artist’s voice, style, and range.

I have loads of voice over demos on my website, and can easily (and for free!) provide you with a quick demo for your project!

Check for Experience

Experience is essential when it comes to choosing a voiceover artist.

An experienced, professional voice over artist can deliver a professional and polished voiceover.

You can check the artist’s portfolio or ask for voice over testimonials.

Consider the Language

If your brand caters to a specific language, you should choose a voiceover artist who is fluent in that language. For instance, if you’re targeting a Spanish-speaking audience, you might want to consider a Spanish-speaking voiceover artist.

As a multi-lingual voice over artist, I speak several languages fluently, which makes for great IVR, as well as helping you and your clients direct me in the language you are comfortable in – I speak French, German, Welsh, Spanish and even some High Valyrian and Klingon!

Choose a Professional

A professional voiceover artist should have a good work ethic, be reliable, and have excellent communication skills.

You can be assured I can deliver a high-quality voiceover on time and within budget.

Look for a British Voice Talent

A British voice talent can bring a touch of elegance and sophistication to your brand. British voice talents are known for their clear pronunciation, refined accents, and versatile voice range.

Check for Availability

Before you choose a voice artist, you should check their availability.

Some voice talents might be booked for weeks or months in advance. You should ensure that the artist can deliver the voiceover within your desired timeframe.

Consider the Budget

The cost of hiring a voice actor can vary depending on several factors, such as experience, demand, and the type of voiceover.

You should have a budget in mind and choose a voiceover artist who can deliver within your costings.

Bear in mind that all professional voice artists in the UK work to Equity rates, including a minimum session fee and usage.

Also note that the concept of of “in-perpetuity” does not exist as this may have implications in work we do in the future, but long-term usage fees can always be negotiated.

My voice over rates are outlined here, but I am happy to speak to you and come to an arrangement which suits your needs.

Communicate Your Vision Clearly

Finally, you should communicate your vision and expectations clearly to the voice over taelnt. The artist should understand your brand’s personality, tone, and messaging. You should also provide feedback during the recording process to ensure that the final product meets your expectations.

The voice you choose will represent your brand, so it’s crucial to choose wisely.

Take your time, do your research, and choose a voice over artist who can deliver the voiceover you need to convey your brand’s message effectively.

With the right voiceover artist, your brand can stand out and make a lasting impression on your audience.

Why Choose The British Voice Over Cromerty York?

As a professional British Voice Over Artist, I have both the expertise, and the studio, to help bring your project to life. If you need a radio or TV advert, a corporate voice over or a character voice for an animation or a video, then you’ve come to the right place!

Give me a call, and let’s have a chat.